The Opportunity
In the years since the U.S. Supreme Court 2018 Murphy v. NCAA decision, 38 states have legalized sports betting, rapidly reshaping the consumer finance, behavioral health, and regulatory landscape. Participating states have also benefited from a significant new source of tax revenue, collecting more than $1.8 billion in 2023 alone, according to the Tax Foundation. Despite the scope and speed of legalization, little is known about the individual- and household-level financial, social, and behavioral impacts of legalized sports betting. We also know little about how regulation, enforcement, and consumer protections influence these outcomes. In the absence of rigorous research, state and federal decision-makers must navigate high-stakes choices without a robust evidence base.
This RFP seeks to address that gap by funding rigorous, causal research that deepens our understanding of the financial, social, and behavioral impacts of legalized sports betting. We are interested in studies that produce actionable insights for policymakers, regulators, and advocates — particularly at the state level — where betting frameworks are rapidly evolving and evidence needs are acute. This RFP will support both Randomized Controlled Trials (RCTs) and rigorous Quasi-Experimental Designs (QEDs).
Studies that can inform policy might examine betting-related outcomes, compare regulatory approaches, or test interventions aimed at changing behavior. While we are open to a range of possible research questions, we offer a set of questions below to highlight areas of particular interest for this RFP:
Frequently Asked Questions
Statement on Commitment to Assessing Impact on All Communities
AV’s mission includes maximizing opportunity and minimizing injustice. We encourage research projects that use inclusive research methods and frameworks, including assessments of whether policy and practice have a disproportionate impact on particular communities, whenever appropriate and possible.
Statement on Commitment to Transparency and Research Integrity
AV is committed to the principles of research transparency and integrity, as explained in our Guidelines for Investment in Research. As a condition of any grant award, we will ask awardees to pre-register the study on the Open Science Framework website. Prior to the commencement of the study, we will ask grantees to make public a copy of the research and analysis plan described in the proposal. In addition, we will ask grantees to make their datasets and related materials (e.g., de-identified data, programming/code, and output) publicly available if permitted through data sharing agreements.